SHOPLATINX

Shop Latinx is the only online lifestyle marketplace exclusively featuring Latinx-owned designers and brands. They celebrate the beauty of our culture and community through our thoughtfully curated merchandise.

At Shop Latinx I created content and strategically planned our social strategy, executed campaigns from top to bottom, and was head of community building.

This limited edition SLX collection is an ode to the power of visibility, representation, and community care. For this campaign we captured 2 community builder who are dearly loved by their community and asked them how they feel seen, supported, celebrated.

A letter to self is more than an exclusive merch drop. We planned, produced, and executed this 360 campaign with 3 different couples. We had the honor of interviewing a mother daughter duo, a romantic couple and best friends all from the Bronx. Merch was exclusively sold online and spotlighted by Complex with 20% of all sales going to Vida Afro Latina, a women's fund adressing sexual violence in Latin America.